Is Sentiment Making Brands Stupid?
I loved the article by Nick Carr a few years ago that asked the question – Is Google Making us Stupid? Nick likened the use of Google and other tools as training us how to “power browse” and not...
View ArticleUse Facebook Data to Unlock Consumer Affinity
When I started this blog back in 2006 Facebook was just getting going but nobody had a clue on when it came to the volumes of valuable data that they would ultimately produce. Today we are talking...
View ArticleMake Your CFO a Social Media Fan
Social media definitely pays off, but you’ve got to focus on the approach not the tools. Social Media has hit the mainstream these days but the big concern on every product marketer’s mind has been...
View ArticleSocial Media Gone Wrong … and How to Avoid Making the Same Mistakes
We’re all human. We all make mistakes. However, when your mistake involves social media, it’s not that easy to make amends. Take, for example, the case of the (now) infamous KitchenAid tweet about...
View ArticleUsing Hashtags as Strategic Objects
Hashtags have been around for a while. At first it was just a neat way to call out a particular sentiment or be associated with a trending story on Twitter; they’ve now made it into our vernacular and...
View Article3 Ways Social Media can Boost Sales Success
Recently there has been a lot of conversation against the importance of relationships in selling such as this recent Harvard Business Review article on Selling is Not about Relationships which makes...
View Article6 Tips for Turning Big Data into Great Customer Experiences
The phenomenon of big data certainly comes with big promise. After all, having terabytes of data on customer history and behavior is certainly better than trying to extrapolate from just a few data...
View ArticleWhere is Social Media heading, a podcast with Chad Stoller
One of the new media firms on the leading edge of innovation these days is Organic. Founded back in 1993, it is, in fact, the first dedicated digital communications agency. I conducted an interview...
View ArticleA Podcast with Robert Scoble on Communities, Social Media, Twitter and More
Ubёrblogger Robert Scoble is truly one-of-a-kind. For those who don’t know him, he gained fame as a technology evangelist at Microsoft and then quickly became the company’s most outspoken and...
View ArticleWhere is Social Media heading, a podcast with Chad Stoller
One of the new media firms on the leading edge of innovation these days is Organic. Founded back in 1993, it is, in fact, the first dedicated digital communications agency. I conducted an interview...
View ArticleA Podcast with Robert Scoble on Communities, Social Media, Twitter and More
Ubёrblogger Robert Scoble is truly one-of-a-kind. For those who don’t know him, he gained fame as a technology evangelist at Microsoft and then quickly became the company’s most outspoken and...
View ArticleIs Sentiment Making Brands Stupid?
I loved the article by Nick Carr a few years ago that asked the question – Is Google Making us Stupid? Nick likened the use of Google and other tools as training us how to “power browse” and not...
View ArticleUse Facebook Data to Unlock Consumer Affinity
When I started this blog back in 2006 Facebook was just getting going but nobody had a clue on when it came to the volumes of valuable data that they would ultimately produce. Today we are talking...
View ArticleMake Your CFO a Social Media Fan
Social media definitely pays off, but you’ve got to focus on the approach not the tools. Social Media has hit the mainstream these days but the big concern on every product marketer’s mind has been...
View ArticleSocial Media Gone Wrong … and How to Avoid Making the Same Mistakes
We’re all human. We all make mistakes. However, when your mistake involves social media, it’s not that easy to make amends. Take, for example, the case of the (now) infamous KitchenAid tweet about...
View ArticleUsing Hashtags as Strategic Objects
Hashtags have been around for a while. At first it was just a neat way to call out a particular sentiment or be associated with a trending story on Twitter; they’ve now made it into our vernacular and...
View Article3 Ways Social Media can Boost Sales Success
Recently there has been a lot of conversation against the importance of relationships in selling such as this recent Harvard Business Review article on Selling is Not about Relationships which makes...
View Article6 Tips for Turning Big Data into Great Customer Experiences
The phenomenon of big data certainly comes with big promise. After all, having terabytes of data on customer history and behavior is certainly better than trying to extrapolate from just a few data...
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